Jon Spoelstra's Reviews > The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

The 22 Immutable Laws of Marketing by Al Ries
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Feb 04, 10

bookshelves: business
Read in January, 1990

If there's any book I wish I had written, it is Ries's 22 Immutable Laws of Marketing, the bible for marketing. I've read it several times. I've listened to the audio while on my treadmill at least as many times. Once you've read Laws, you've got to read Focus — then read it again. And again.
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