Sebah's Reviews > The Presentation Secrets of Steve Jobs

The Presentation Secrets of Steve Jobs by Carmine Gallo
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Jan 31, 10

Read from January 30 to 31, 2010

ممتع . تعلمت منه الكثير . منه أن كل عرض تقديمي
(presentation)
يكون كأفضل ما يكون إن نظرنا إليه كقصة ذات ثلاثة فصول . أسس التقديم التي تعلمتها :
1. العرض يجب أن يكون مهيئ حول فكرة "لمَ على المشاهد أن يكترث ؟ " .. بمعنى الحاجة لصياغة المعلومات بطريقة تتواصل مع المشاهد ، بشكل شخصي .
2. في بداية العرض / القصة ، تقديم المشكلة بشكل مفهوم قبل تقديم المعلومات التي ستكون حلا للمشكلة .
3. الالتزام بقانون "الثلاث" . ليكن العرض متمحورا حول 3 نقاط أساسية . كل نقطة لها 3 أفكار مساندة .
4. تجنب الـ bullet points بشكل تام
و الاستعانة بالصور و الكلمات القليلة .
5. إعطاء الجمهور شيء يقطع الملل كل عشر دقائق .

ينفع بشكل أو بآخر في طرق التدريس أيضا .

-


Liked how he described a presentation's "story" as a "theatrical event" with "all of the elements of great plays or movies: conflict, resolution, villains, and heroes." Presentations can be very interesting if structured in a similar manner.

Ten minutes rule. Break your presentation into ten-min segments.


Elements of great presentations
-Headline: 140 characters or less + memorable. (Should be constant and repeated throughout the presentation in a way or another)
-Passion statement: fill in: "I'm excited about this product/idea/etc. because it ......."
-Three key points in your presentation, each with its supporting points. (The rule of threes)
-Create a metaphore and/or an analogy of your points
-Demonstration: Don't tell. Show.
-Include videos
-Address all types of learners (visual, auditory, and kinesthetic).


Quotes:

"Effective communicators plan effectively, develop compelling messages and headlines, make it easy for their listeners to follow the narrative, and introduce a common enemy to build the drama."

"Aristotle’s classic five-point plan to create a persuasive argument:
1. Deliver a story or statement that arouses the audience’s interest.
2. Pose a problem or question that has to be solved or answered.
3. Offer a solution to the problem you raised.
4. Describe specific benefits for adopting the course of action set forth in your solution.
5. State a call to action. "

"During the planning phase of your presentation, always remember that it’s not about you. It’s about them. The listeners in your audience are asking themselves one question—'Why should I care?' "

"Make the brain work too hard, and you’ll lose your audience."


"Headlines are what persuade you to read particular stories in newspapers, magazines, or blogs. Headlines matter."

"He outlines three or four points, returns to the first point, explains each one in more depth, and then summarizes each point. This is a simple recipe for ensuring your audience will retain the information you are sharing."

"Introducing the antagonist (the problem) rallies the audience around the hero (the solution)."


"Simply create a one-sentence answer for the following four questions: (1) What do you do? (2) What problem do you solve? (3) How are you different? (4) Why should I care? "


"New research into cognitive functioning—how the brain works—proves that bullet points are the least effective way to deliver important information. Neuroscientists are finding that what passes as a typical presentation is usually the worst way to engage your audience."

"Empirical studies based on hard data, not opinions, prove that keeping your slides simple and free of extraneous information is the best way to engage your audience."

"Your ideas are much more likely to be remembered if they are presented as pictures instead of words."

"Whether you’re presenting the data behind a new technology or a particular medical condition, comparing the number to something your listeners can relate to will make your message far more interesting, impactful, and ultimately persuasive."
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Quotes Sebah Liked

“New research into cognitive functioning—how the brain works—proves that bullet points are the least effective way to deliver important information. Neuroscientists are finding that what passes as a typical presentation is usually the worst way to engage your audience.”
Carmine Gallo, The Presentation Secrets of Steve Jobs


Reading Progress

01/31/2010 page 107
41.8% "Enjoying it."

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