DS Hendler's Reviews > The Circle of Innovation: You Can't Shrink Your Way to Greatness

The Circle of Innovation by Tom Peters
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's review
Sep 02, 10

bookshelves: business
Read from January 18 to September 02, 2010 — I own a copy

"15 truths = 1 big truth."

I get the luxury of reading this book 10 years after it came out. It's difficult from this side of history to tell if he helped cause certain things or was just describing them. For instance, the "white collar revolution", which he sees as a wonderful thing. Turns out to be a lot of job-insecurity, paranoia, and back-stabbing.

His joy at the emergence of the 20-somethings leading silicon valley and parts elsewhere, people eagerly "forgetting" instead of "learning", helped edge the internet bubble.

A quick read (even at 500 pages), mostly taken up by big pictures and blow-up quotes. So if you like your books like a PowerPoint presentation, this might be the one for you. And, as with PP slides, complexity of thought is sacrificed for speed. Peters would rather hang out the flsshy quote than make sure he defines his generalized words in the specific sense that means them (such as "forgetting", which is actually, "not being tied to past inertia").

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