Kelsey's Reviews > Viral Loop

Viral Loop by Adam L. Penenberg
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's review
Feb 08, 10

really liked it
Read from January 26 to February 08, 2010

This book was really informative. I enjoyed reading it and learned a lot about viral companies and how things spread over the internet. It provided a lot of really great examples of how the internet started and grew into the phenomenon it is today. It also was interesting to see the similarities between the creators and founders of all these internet companies.

It was also interesting to read the back story behind the rise of the internet. I saw it from the consumer/user side, so it was nice to see it from a different side. It was also interesting to see how humans have adopted these new technologies so fast, but then if something goes wrong, they quickly flock to the next new thing. Shows how the consumer is now in charge and can make or break something. Lots of social media, internet, and human behavior lessons to be learned from this book.

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