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    <name><![CDATA[Cameron]]></name>
    <location><![CDATA[The United States]]></location>
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  <id type="integer">957938</id>
  <isbn>0470130652</isbn>
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  <title>
    <![CDATA[Web Analytics: An Hour a Day]]>
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  <average_rating>4.14</average_rating>
  <ratings_count>56</ratings_count>
  <description>
    <![CDATA[Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.    <p>    <strong>Note:</strong> CD-ROM/DVD and other supplementary materials are not included as part of eBook file.</p>]]>
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    <author>
    <id>485387</id>
        <name><![CDATA[Avinash Kaushik]]></name>
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    <average_rating>4.12</average_rating>
    <ratings_count>57</ratings_count>
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  </authors>  <published>2007</published>
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    <rating>5</rating>
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  <recommended_for><![CDATA[anyone with an online business]]></recommended_for>
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  <read_at>Mon Oct 01 00:00:00 -0700 2007</read_at>
  <date_added>Mon Oct 29 01:43:28 -0700 2007</date_added>
  <date_updated>Mon Oct 29 01:44:47 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is far and away the best analytics or SEM book I have ever read.  Really incredible stuff by a guy who is smart and funny.  This is accessible to anyone no matter what their level and is really, really outstanding.]]></body>
    
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