Pedro Plassen's Reviews > The Social Media Marketing Book

The Social Media Marketing Book by Dan Zarrella
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's review
Jan 18, 10

bookshelves: tech
Read in January, 2010

Good for someone that just arrived at the 'crime scene'. Gives a brief explanation what Facebook, Twitter et al are all about (weird to include Second Life in the pot), simple marketing tips for each (nothing that will blow-off your mind) and, in the end, some tips on how to calculate your ROI (I bet no one had the courage to use this seriously yet).
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