GiGi's review
Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe
GiGi's review
rating:
recommended for: marketers, big media peeps trying to 'get' community
status: Read in April, 2008
rating:
recommended for: marketers, big media peeps trying to 'get' community
status: Read in April, 2008
As someone who works in curating and harnessing social media, or rather, conversations, this Join the Conversation sort of stated the obvious. There are a couple of interesting anecdotes to learn from but this is a book for marketers and agencies to have on their shelves, along with Naked Conversations.
