Samson Blackwell's Reviews > Authenticity: What Consumers Really Want

Authenticity by James H. Gilmore
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's review
Aug 07, 10

bookshelves: business, philosophy
Read in January, 2010

The authors discuss authenticity in only a very superficial sense, and they never reconcile the paradox of consciously manufacturing or creating "authenticity." Perhaps they are unaware of the paradox; perhaps they ignore it because it does not suit the stated ends of their book, which is to project a sense of "authenticity" to the consumer in order to sell more widgets.

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Reading Progress

01/03/2010 page 8
2.5% "I'm doing my best to keep from leaping to conclusions based on the first few pages."

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