laura's Reviews > Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational by Dan Ariely
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Jan 18, 10

Read in January, 2010

i'm inaugurating my kindle on this one. interesting, as i knew it would be, but man pop psychology books are chock full of bad writing. i am in serious awe of dan ariely and his marvelous research, but how his editor let him leave in whole paragraphs full of rhetorical questions and end important passages with unfunny vaguely off-putting jokes i will never know. it's fast reading, anyway, and i don't know of a topic that i think is more important.

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Anthony aw. i didn't mind ariely's writing, mostly because unlike, say, stephen levitt (who co-wrote with a journalist) you didn't have the polished writing setting you apart from the researcher and his insights. and he's quite honest! i just re-read a bunch of this for a paper (and the intro added for the revised edition) and was once again smitten with ariely.

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