Allison's Reviews > Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]
Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]
by Avinash Kaushik
by Avinash Kaushik
Allison's review
bookshelves: marketing-socialmedia, marketing-strategy
Sep 14, 10
bookshelves: marketing-socialmedia, marketing-strategy
Read from August 12 to September 14, 2010
I think the term "analytics" is getting tired, so once I got past the title of this book I thought it was great. It's a good overview of online data analysis. While it's very ecomm centric, Kaushik's core principles are applicable across industries.
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