Ken's Reviews > What Would Google Do?

What Would Google Do? by Jeff Jarvis
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Dec 20, 09

Read in November, 2009

I have been listening to Jeff Jarvis on the This Week in Google podcast
http://twit.tv/twig
and reading his blog
http://www.buzzmachine.com/
I bought his book because I thought it might be a good reading selection for a new course I'm creating at NJIT for 2010 called "Designing for Social Media."

Jarvis comes up with forty "rules" based on the way Google operates.
Not that Google is the master of all knowing, but it certainly has taken interesting approaches to the way we deal with the Net, information and communications.

I also like that he teaches journalism for this new world. He talks about a university 2.0 where the students design their own curriculum and I agree that if universities don't rethink themselves, they will be replaced.
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