Mark Dickson's Reviews > The Paradox of Choice: Why More Is Less

The Paradox of Choice by Barry Schwartz
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's review
Jan 26, 10

Read in January, 2010

I've been on a major nonfiction kick since xmas and, until this book, it was pretty disappointing. Freakanomics: enjoyable, but no new insights. The Tipping Point: ditto. Great writing, but I hardly see the partyline novel genius.

Schwartz's book doesn't seem to pop up on any of the "best of" decade sort of book, but easily eclipses the two afore-mentioned works. It's to-the-point, avoids redundancy, interesting in both lay and academic ways, and genuinely may affect the way you approach decision-making.

Top-notch. Read it.

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