Matt's review

Matt's review

Blink: The Power of Thinking Without Thinking Blink: The Power of Thinking Without Thinking
by Malcolm Gladwell

174974 Matt's review
rating: 2 of 5 stars2 of 5 stars2 of 5 stars2 of 5 stars2 of 5 stars

Here's Blink in a nutshell:

Split decisions can be good; better than decisions where we take a lot of time to carefully weigh our options and use scientific evidence.

Except when they're not.

Rapid cognition is an exciting and powerful way to use your brain's quick, intuitive capabilities to make stunningly accurate decisions, and can even lead you to have better success in sports, business and politics.

Except when it won't.

We should learn to trust our snap judgments, even in seemingly complex situations where we don't have a lot of information.

Except not really.


Basically the book gives scientific and anecdotal evidence on why rapid cognition can be both a good and bad thing, without offering us much advise on how to tell the difference between situations where we should or shouldn't trust our instincts.

There are many times when I felt that Gladwell contradicted himself. To support his "rapid cognition is good" section of the book, he uses an...more

Like this review?   yes   (16 people liked it)  flag




comments (showing 1-1 of 1)

newest »
dateDown_arrow

message 1: by Mariecar
11/11/2007 10:30PM

516656 Ditto ... well-written review.

flag abuse *


all Matt's books »