Dufour's Reviews > Crush It!: Why Now Is the Time to Cash In on Your Passion

Crush It! by Gary Vaynerchuk
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's review
Jan 04, 2010

really liked it
bookshelves: ipad-books

Gary V has been making waves for the past couple years as a social media personality who managed to cash in from his wine video blog. In CRUSH IT!, Gary describes how he went about achieving this notoriety. His thesis is that you will never achieve 100% happiness in your job unless you're doing something you're passionate about. Using this as a starting point, he details some simple methods using social media tools that you can begin using immediately to start monetizing that passion.

The great thing about Gary V is that his enthusiasm and all-out balls are great motivators for those who are sitting on the fence about starting their own businesses or feel they trapped in jobs they hate. He writes in quite an entertaining fashion, which engages you and gets you cheering along with him. Gary is an unabashed balls-to-the-wall MOVER, and you will not be bored by this book.

The only caution I would give to readers is the same one Gary gives: while the lessons he provides can enable anyone to cash in on their passions, they are by no means a strict blueprint for everyone. Everyone who reads this book should adopt as much of Gary's lessons as they can as they apply and not en toto.

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