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    <name><![CDATA[Nicole]]></name>
    <location><![CDATA[Monterey, CA]]></location>        
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  <id type="integer">2612</id>
  <isbn>0316346624</isbn>
  <isbn13>9780316346627</isbn13>
  <ratings_count type="integer">43659</ratings_count>
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  <title>The Tipping Point</title>
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<author>
  <id type="integer">1439</id>
  <name>Malcolm Gladwell</name>
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    <rating>5</rating>
  <votes>0</votes>
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  <read_at>Sat Oct 17 00:00:00 -0700 2009</read_at>
  <date_added>Sat Oct 17 16:04:24 -0700 2009</date_added>
  <date_updated>Sat Oct 17 16:05:26 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I have heard that there are some inaccuracies in the book (although I didn't pick up on any of them, myself). I thought his ideas were very interesting, and it made me think of how I could execute them in our own marketing campaigns.]]></body>
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