<ul> <li>Learn basic design patterns for adding a social element to an existing site <li>Rein in misbehaving users on an active community site <li>Build a social experience around a product or service, and invite people to join <li>Develop a social utility without having to build an entirely new infrastructure <li>Enable users of your site's content to interact with one another <li>Offer your members the opportunity to connect with each other in the real world

The book also exposes antipatterns: emergent bad practices in the social network and social media space. Designing Social Interfaces shows you how to balance opposing forces and grow healthy online communities by co-creating them with your users.