false 6242611 0470743085 9780470743089 43 12 http://photo.goodreads.com/books/1255698965m/6242611.jpg http://www.goodreads.com/book/show/6242611.Trust_Agents 2840238 Chris Brogan 43 12 3 0 false Sun Sep 06 00:00:00 -0700 2009 Sat Oct 10 16:40:58 -0700 2009 Sat Oct 10 16:40:58 -0700 2009
Of course the "real" reason I bought (!) and read the book is because I like Chris Brogan, his blog and his attitude, which is the point of the book (be nice and people will like you and spread your message).

Page 190 "Words comprise only 7% of what is being communicated. Thus, those who don't know how to handle the omission of 93% of all human signals (38% vocal tones and 55% body movement) either stay away or make dreadful mistakes."

The book reinforced a lot of what I already knew and believed, and there was a lot of "duh, big red truck" advice, although that was also the point.

I was surprised by the lack of sources in the book - no citations or footnotes to speak of, although they definitely did research. They also never defined "content marketing blog" ... which is a little jargony. I get what they mean, but kind of broke their own rules about clarity.]]>