Elise's Reviews > Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents by Chris Brogan
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Sep 27, 09

Read in September, 2009

Wow. The weird thing is that "The Matrix" (the first one) was on today. Then when I picked up the book later, I was thinking: Weird, it's almost like The Matrix. And, wouldn't you know it (foreshadowing) Brogan refers to the Matrix. I think our world's about to change. Again.

Got to hear Chris in person last week and was awed by a guy some may think of as a mere blogger. Mere bloggers don't generate the kind of following that Chris does - well maybe the "kind of following" but definitely not the number of followers - he's in the tens of thousands. He's maxed out his Facebook friends two or three times now (that's a 5K max). He's looked at as a guru of the new media and it's easy to understand why. This book, co-written with Julien Smith, was a longer version of his three-hour presentation with much more depth and a great guide both for the web novices and for those who want a deeper application understanding.
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