Hans's Reviews > Switch: How to Change Things When Change Is Hard

Switch by Chip Heath
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's review
Apr 07, 10

bookshelves: economics, inspirational, spiritual-development
Recommended for: Anyone who wants to Change.
Read from April 01 to 07, 2010

This book is for anyone who has ever wondered why change can be so frustratingly difficult. From individual habits to group culture why do we get stuck doing the things we don't want to. This book is yet another challenge to the homo-economicus, or Utilitarian Man, which is in fact fiction. We don't always do things based on pay offs, we are all more complicated than that. If only it were that simple.

I will finish this review another time.
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