false 71294531 575806 239409 0471281395 9780471281399 28 http://photo.goodreads.com/books/1173028206m/239409.jpg http://photo.goodreads.com/books/1173028206s/239409.jpg http://www.goodreads.com/book/show/239409.Hey_Whipple_Squeeze_This_A_Guide_to_Creating_Great_Ads 4.07 212 Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.]]> 140080 4.12 256 39 1998 4 1 false Thu Oct 08 00:00:00 -0700 2009 Tue Sep 15 09:56:01 -0700 2009 Wed Oct 14 10:26:01 -0700 2009 The Well-Fed Writer, and it reads like a hyped-up get-rich-quick book for writers. Hey Whipple, Squeeze This was much more informative, and it was funny....more...]]>