false 70408370 883803 2527900 0300122233 9780300122237 236 http://photo.goodreads.com/books/1255616605m/2527900.jpg http://photo.goodreads.com/books/1255616605s/2527900.jpg http://www.goodreads.com/book/show/2527900.Nudge_Improving_Decisions_About_Health_Wealth_and_Happiness 3.55 799 Thaler and Sunstein invite us to enter an alternative world, one that recognizes our humanness as a given. They show that the way we think can be used to our advantage: it is possible to design environments that make it more likely for us to act in our own interests. Using colorful examples from all aspects of life, Thaler and Sunstein demonstrate how "choice architecture" can be established to nudge us in beneficial directions without restricting the full menu of choices available to us.
Nudge offers a unique new take; from neither the left nor the right; on many hot-button issues, and is one of the most engaging and provocative books to come along in years. - Publisher statement]]> 65483 3.55 906 253 62303 3.54 1131 296 2008 4 0 false Sun Feb 01 00:00:00 -0800 2009 Mon Sep 07 17:48:26 -0700 2009 Mon Sep 07 17:48:56 -0700 2009