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  <isbn>0618785914</isbn>
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  <title>
    <![CDATA[Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness]]>
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  <average_rating>3.78</average_rating>
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    <![CDATA[&lt;DIV&gt;&lt;DIV&gt;When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including<br/><br/>* strategies for marketing on the Internet (explaining when and precisely how to use it)<br/><br/>* tips for using new technology, such as podcasting and automated marketing <br/><br/>* programs for targeting prospects and cultivating repeat and referral business<br/><br/>* management lessons in the age of telecommuting and freelance employees<br/><br/>Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.&lt;/DIV&gt;]]>
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        <name><![CDATA[Jay Conrad Levinson]]></name>
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    <average_rating>3.73</average_rating>
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  </authors>  <published>2007</published>
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  <read_at>Wed Dec 05 09:38:52 -0800 2007</read_at>
  <date_added>Sat Sep 29 23:02:08 -0700 2007</date_added>
  <date_updated>Sat Sep 29 23:02:08 -0700 2007</date_updated>
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