E's Reviews > The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach More People, and Sell More Stuff: Tap Online Social Networks to Build ... Reach More People, and Sell More Stuff

The Facebook Era by Clara Shih
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Sep 04, 2009

it was amazing
Read in September, 2009

Businessperson’s guide to online social networking

In-the-know companies now actively leverage online social networks – MySpace, Facebook, Friendster and their numerous compatriots – to increase sales, improve public relations, gain market research data, reach customers, offer technical support, find new employees and more. Despite the stereotype that some sites are “just for kids,” many online social communities exist strictly for business people and professionals, including Forbes, CEO Network (controlled access for select senior executives) and LinkedIn (a professional referral and networking portal). Online social networking draws countless mainstream consumers. If you want to reach them, getAbstract recommends this book by Clara Shih, who developed the first business application for Facebook. She details online social networking and even explains how you might make some money with it.
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