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    <name><![CDATA[Arthur Charles]]></name>
    <location><![CDATA[Durban, South Africa]]></location>        
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  <id type="integer">5105204</id>
  <isbn>0470410973</isbn>
  <isbn13>9780470410974</isbn13>
  <ratings_count type="integer">2</ratings_count>
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  <title>Marketing to the Social Web: How Digital Customer Communities Build Your Business</title>
  <average_rating></average_rating>
  <link>http://www.goodreads.com/book/show/5105204.Marketing_to_the_Social_Web_How_Digital_Customer_Communities_Build_Your_Business</link>
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  <id type="integer">653891</id>
  <name>Larry Weber</name>
  <ratings_count type="integer">29</ratings_count>
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    <rating>5</rating>
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  <read_at>Sun Nov 29 00:00:00 -0800 2009</read_at>
  <date_added>Sat Aug 29 10:44:24 -0700 2009</date_added>
  <date_updated>Tue Dec 01 05:02:48 -0800 2009</date_updated>
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    <body><![CDATA[An amazing learning tool.. Larry Weber takes you deep into the mind of a person that not only understands social technologies from the perspective of the entrepreneur that has to use it, but also on the side of the user that can be reached, engaged and subsequently be made a customer.<br/><br/>This should become a textbook at the AAA School of Advertising Digital Academy.]]></body>
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