Ron's Reviews > And Then There's This: How Stories Live and Die in Viral Culture

And Then There's This by Bill Wasik
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's review
Aug 23, 2009

it was ok
bookshelves: cultural-studies, nonfiction, pop-culture, media, technology, internet
Read in August, 2009

Although I found the concept of the "nanostory" -- the item of cultural notoreity which spreads quickly across the Internet and then fades into obscurity -- interesting, I wasn't as engaged by Wasik's perspective "from the frontlines." After creating the original flash mob, most of the projects he describes feel like they boil down to "let's create the most annoying thing we can create on the internet and see if we can get anybody to pay attention to it."
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