false 5100525 0061709719 9780061709715 206 74 http://photo.goodreads.com/books/1255884369m/5100525.jpg http://www.goodreads.com/book/show/5100525.What_Would_Google_Do_ 2111906 Jeff Jarvis 208 74 5 0 false Sat Sep 05 00:00:00 -0700 2009 Wed Aug 19 08:10:33 -0700 2009 Wed Sep 16 06:47:24 -0700 2009
"competitors who learn to target customers-by relevance, not by content or demographics-will increase effectiveness and efficiency and lower their cost.

This is a fascinating study on how Google is changing life. If you step back and look at the enormity of Google's reach into most developed nations, it's amazing. Embracing the way they have done this is an important lesson for any business that wants to grow.

The business scenarios in the last half of the book are eye opening as to how industries could change to remain relevant in the new interconnected and instant society.

As a proponent of simplicity, I have been a Google fan since the early days when it was just a search engine. We can all learn a lot from their model and this book.

Simply,

Tim]]>