This was lovely, Collins reviews the history of Shakespeare's First Folio from the time of its publication up through its status today of the world's most collectible book (w/ price tag to match). I think booky people -- people who not only read, but love to literally get their hands on books -- would be especially interested in this, although in a way it was strangely UNsatisfying because it's not as if I'm ever going to own one. The chapter on Shakepeare in Japanese culture could be the basis for a whole different book.
This would be a terrific companion piece to Stephen Greenblatt's Will in the World: How Shakespeare Became Shakespeare which I read last year and enjoyed immensely, and it has a similar effect of making you nostalgic for your high school Shakespeare class (with Miss Bangeter?).