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How to Sell by Clancy Martin
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Jul 30, 09

bookshelves: sept-oct-2009

"How to Sell, a teardown of the jewelry industry and a reflection on deception, is ""a lesson in double dealing -- in business and in romance,"" said O. Certainly, the novel contains amoral -- though surprisingly insightful -- characters on uncertain paths to a vaguely defined ""success."" The New York Times Book Review asked whether, for all its hype, the novel would become ""an inevitable classic."" The writing, the philosophical inquiries, and the compelling coming-of-age tale, whose scams resonate in this day, are top-notch. ""All in all, it's a winning combination,"" concluded the reviewer -- if not, perhaps, the Great American Novel. But just as The Great Gatsby reflected the corrupted ideals of the Jazz Age, How to Sell may come to represent the early 21st-century American dream -- and how we continue to sell each other and our souls for a tiny, unsatisfying glimpse of it."
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