What could have been an effective article for a journal is stretched into a 400+ page book. The thesis is nothing new, and nothing that anyone in the creative field hasn't known and professed all along. As a book obviously targeted to people who aren't necessarily in the creative field, it may do some good in putting some numbers behind the claims that cultural richness is actually good for the economic well being of cities. If only his conclusions were stronger; if only they didn't simply corroborate the well-established idea that the "creative class" is simply a gentrification tool, rather than a sound investment and long-term backbone of a civic identity. Artists will still get priced out of the neighborhoods they help clean up, converted warehouses will keep getting torn down to make way for the high-rise condos and luxury hotels that civic leaders will still believe to be, and with stronger evidence, more reliable sources of economic growth. Thanks for trying to present evidence to the contrary, Mr. Florida, but I strongly doubt your lengthy op-ed can fight city hall.