Martha's Reviews > Unlikely Destinations: The Lonely Planet Story

Unlikely Destinations by Tony Wheeler
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's review
Jul 12, 2009

really liked it
bookshelves: non-fiction, travel
Read in July, 2009

It was very interesting to learn about how a company like Lonely Planet got started and developed over the years. Wheeler writes in a casual style that works well. At times the book devolves into a list of places they visited and doesn't have the interesting travel stories you might wish for. But, it is a book about their company, not their travels and the listing of the itinerary doesn't bog the book down.

I've used Lonely Planet guides for years and it was certainly satisfying to learn that this was a company that came from a deep love of travel, not a business model. I especially liked their focus on places you wouldn't necessarily think of as travel destinations (like East Timor).

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