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    <name><![CDATA[Kevin]]></name>
    <location><![CDATA[Carrollton, TX]]></location>        
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      <rating>3</rating>
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  <date_added>Tue Jun 30 22:32:19 -0700 2009</date_added>
  <date_updated>Thu Jul 02 14:31:29 -0700 2009</date_updated>
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    <body><![CDATA[The crux of this book is message + method + medium = message. The author doesn't use that formula specifially, but the idea is spread all through the book. Some people will really struggle with the concept that he does outright state: &quot;The medium is the message.&quot; I don't really have a problem with this statement, primarily because of Christ's incarnation. ]]></body>
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