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    <name><![CDATA[Joy]]></name>
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  <id type="integer">81948</id>
  <isbn>0887307280</isbn>
  <isbn13>9780887307287</isbn13>
  <text_reviews_count type="integer">209</text_reviews_count>
  <title>
    <![CDATA[The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It]]>
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  <average_rating>4.00</average_rating>
  <ratings_count>905</ratings_count>
  <description>
    <![CDATA[In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.]]>
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    <author>
    <id>3416</id>
        <name><![CDATA[Michael E. Gerber]]></name>
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    <average_rating>3.95</average_rating>
    <ratings_count>1120</ratings_count>
    <text_reviews_count>259</text_reviews_count>
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  </authors>  <published>1985</published>
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    <rating>3</rating>
  <votes>0</votes>
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  <read_at>Sat Jun 27 00:00:00 -0700 2009</read_at>
  <date_added>Fri Jun 26 22:17:44 -0700 2009</date_added>
  <date_updated>Sun Jun 28 10:24:07 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I want to give this one three and a half.  I got one thing out of this book - and I think it was an important thing - that is the focus on the idea that while one's business reflects its owner's personality, it must operate independently of that owner to sustain itself.  Other key points included a ...<a href="http://www.goodreads.com/review/show/61262587">more...</a>]]></body>
    
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