Dec 15, 09
Read in December, 2009
I truly could not have picked a better time to have read this book. It's been on my list for ages, but I finally got to it this week, tearing thru it on the plane ride out to Denver (How do I know I'm digging this whole pursuit of my own business? When I TEAR THROUGH A BUSINESS BOOK. Seriously, if you would have asked me to read a book like this 5 years ago, I would have been all, Are you crazy?)
But here I get to Denver, I get to Dane Sanders' workshop and then realize that Dane is a HUGE fan of this book too, incorporating it big time into his Fast Track workshop.
A lot of what is in this book resonated with me -- that a small biz is going to fail if you as an owner don't have your three roles in balance (the visionary/the manager/the technician) and it was a perfect opportunity to read about the need for systems in my biz when Dane presented me with dozens of tools to come home and do just that .
Ultimately, what I loved about this book is the way Gerber describes the things that can trip you up in chasing your business dreams — fear of the unknown and your battle to stay in your comfort zone (as he notes, comfort makes cowards of us all). And that the joy of owning a small business is discovering the way in which it can become the bridge between you and the world if you let it. So, so true ....