false606261801558316309718078973831797807897383183
<![CDATA[The Truth About Search Engine Optimization]]>
http://www.goodreads.com/images/nocover-111x148.jpghttp://www.goodreads.com/images/nocover-60x80.jpg
http://www.goodreads.com/book/show/6309718.The_Truth_About_Search_Engine_Optimization
4.176
51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”</P> <P style="MARGIN: 0px">Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Introduction vii</P> <P style="MARGIN: 0px">Foreword by Fredrick Marckini ix</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Part I: The Basics of Search</P> <P style="MARGIN: 0px">Truth 1: Getting noticed by spiders, robots, and crawlers 1</P> <P style="MARGIN: 0px">Truth 2: Learn to do the Google dance 5</P> <P style="MARGIN: 0px">Truth 3: It's not about traffic—it's about qualified traffic 9</P> <P style="MARGIN: 0px">Truth 4: Your reputation is on the line 13</P> <P style="MARGIN: 0px">Part II: The Truth About Being Site-Specific</P> <P style="MARGIN: 0px">Truth 5: SEO is an ongoing project, not set-it-and-forget-it 17</P> <P style="MARGIN: 0px">Truth 6: SEO is not an afterthought 21</P> <P style="MARGIN: 0px">Truth 7: SEO results aren't immediate or lasting 25</P> <P style="MARGIN: 0px">Truth 8: You don't have a homepage anymore 29</P> <P style="MARGIN: 0px">Truth 9: Think like a publisher, even if you're not 33</P> <P style="MARGIN: 0px">Truth 10: Site and page design count 37</P> <P style="MARGIN: 0px">Truth 11: Write for users and search engines will follow 41</P> <P style="MARGIN: 0px">Truth 12: Keywords are key 45</P> <P style="MARGIN: 0px">Truth 13: Use analytics and keyword research tools 49</P> <P style="MARGIN: 0px">Truth 14: Site stats share the bad news, too 53</P> <P style="MARGIN: 0px">Truth 15: Think twice about hot new technologies 57</P> <P style="MARGIN: 0px">Truth 16: Content management systems matter—a lot 67</P> <P style="MARGIN: 0px">Part III: Tag, You're It!</P> <P style="MARGIN: 0px">Truth 17: What's in a title? Everything… 65</P> <P style="MARGIN: 0px">Truth 18: The relative importance of meta tags 71</P> <P style="MARGIN: 0px">Truth 19: Tag images, audio, video, and other media 75</P> <P style="MARGIN: 0px">Part IV: The Truth About Links</P> <P style="MARGIN: 0px">Truth 20: Some links are more equal than others 79</P> <P style="MARGIN: 0px">Truth 21: Building links through online directories 83</P> <P style="MARGIN: 0px">Truth 22: Using SEO PR as a link strategy 87</P> <P style="MARGIN: 0px">Truth 23: The jury is out on paid links 91</P> <P style="MARGIN: 0px">Truth 24: Share and share alike: Reciprocal linking 95</P> <P style="MARGIN: 0px">Truth 25: Ads are links, too 99</P> <P style="MARGIN: 0px">Truth 26: Build your site in a good neighborhood 103</P> <P style="MARGIN: 0px">Truth 27: Blogs are a terrific link strategy 107</P> <P style="MARGIN: 0px">Truth 28: Putting the kibosh on link love with nofollow links 111</P> <P style="MARGIN: 0px">Part V: You Call That a Search Engine?</P> <P style="MARGIN: 0px">Truth 29: Search is going vertical 115</P> <P style="MARGIN: 0px">Truth 30: Everyone is local somewhere 119</P> <P style="MARGIN: 0px">Truth 31: Get listed to get vertical 125</P> <P style="MARGIN: 0px">Truth 32: Optimize off-site searches 129</P> <P style="MARGIN: 0px">Truth 33: Universal search and personalized search 133</P> <P style="MARGIN: 0px">Part VI: Get a Social Life</P> <P style="MARGIN: 0px">Truth 34: Blogs are built for SEO 137</P> <P style="MARGIN: 0px">Truth 35: RSS feeds "feed" SEO efforts 141</P> <P style="MARGIN: 0px">Truth 36: Users will create content for you 145</P> <P style="MARGIN: 0px">Truth 37: Tag images, video, links, and other media 149</P> <P style="MARGIN: 0px">Part VII: Search Ranking</P> <P style="MARGIN: 0px">Truth 38: Being #1 ain't what it used to be 153</P> <P style="MARGIN: 0px">Truth 39: Don't live and die by PageRank 157</P> <P style="MARGIN: 0px">Truth 40: Wag the long tail 161</P> <P style="MARGIN: 0px">Part VIII: The Truth About SEO Management</P> <P style="MARGIN: 0px">Truth 41: In-house or outsource? 165</P> <P style="MARGIN: 0px">Truth 42: Hiring a great search professional 169</P> <P style="MARGIN: 0px">Truth 43: Great SEOs sweat the small stuff 173</P> <P style="MARGIN: 0px">Part IX: Don't Be Evil</P> <P style="MARGIN: 0px">Truth 44: Beware blackhat SEO 177</P> <P style="MARGIN: 0px">Truth 45: Search engines frown on keyword stuffing and spam 181</P> <P style="MARGIN: 0px">Truth 46: Don't cultivate link farms 185</P> <P style="MARGIN: 0px">Truth 47: It's very difficult to get unbanned 189</P> <P style="MARGIN: 0px">Truth 48: Moving to a new domain is stressful 193</P> <P style="MARGIN: 0px">Part X: Going Beyond</P> <P style="MARGIN: 0px">Truth 49: Global SEO 197</P> <P style="MARGIN: 0px">Truth 50: Mobile SEO is more important than ever 201</P> <P style="MARGIN: 0px">Truth 51: Sometimes you don't want to be found 205</P> <P style="MARGIN: 0px">About the Author 208</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Note: Appendix A is available for free and located online at www.informit.com/title/9780321534071. </P> <P style="MARGIN: 0px"> <P style="MARGIN: 0px"> </P>]]>
28659384.1763200900falseMon Jun 22 07:37:43 -0700 2009Mon Jun 22 07:38:02 -0700 2009