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    <name><![CDATA[Don]]></name>
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  <title>The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities</title>
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    <body><![CDATA[Tara has lots of first hand experience of managing communities and fame on the Internet. The book does a good job of showing her approach to customer-centric social network interaction. I especially liked the real-world accounts of companies and people she has worked for.]]></body>
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