Basically an interesting book. It was written in the 80's and is a little out dated in facts and writing style. I liked how he explained different techniques that are used to influence us, and then had a section on "how to resist." I found him a tad paranoid, though. He seemed to read a lot of mal-intent into people's desire to influence, when really I just think it is human nature to want to influence people over to your own way of thinking. I don't think I need to be hyper-vigilant at all times, looking out for people who are trying to take advantage of me. I got a kick out of the chapter on the Mormon temple and how he refused to attend an open house due to the priciple of "scarcity influence."