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    <name><![CDATA[Alison]]></name>
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  <read_at>Wed Jul 01 00:00:00 -0700 2009</read_at>
  <date_added>Fri Jun 12 10:14:08 -0700 2009</date_added>
  <date_updated>Fri Jul 03 18:04:21 -0700 2009</date_updated>
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    <body><![CDATA[This is a very helpful guide to writing a marketing plan for a libary. In tandem with more sociologically-oriented books (like Marketing Today's Academic Library, or the Studying Students report from Rochester) you can write a great marketing plan. The book is exactly what it says it is -- it takes you through the process, step by step, and even has a series of worksheets in the back to help you figure everything out.<br/><br/>One thing I especially want to mentionis that Fisher does a nice job of balancing the different concerns public and academic libraries would have. This did not feel like one of those books where one or the other was an afterthought. ]]></body>
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