Krissy Mayse's Reviews > Sales Closing for Dummies

Sales Closing for Dummies by Tom Hopkins
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Jun 10, 2009

it was amazing
bookshelves: business
Read in January, 2005

This book was great at the time but with the emergence of social media marketing, the techniques here (not all but many of the traditional closing methods) are outdated and these days folks perceive those styles as untrustworthy. The information is still great and you can take away a ton of great information but remember that you want to keep in mind that prospects these days want to interact with real people and get real information ASAP without feeling like they are "being closed" Some of the basics - like the fact that most people don't "get the account" or "the sale" because they don't come right out and ASK for it still remains very true no matter what times we live in. Still recommend this book for anyone involved in sales or marketing - whether or not they physically sell a product.
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