Chels's Reviews > Lovemarks

Lovemarks by Kevin Roberts
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Aug 12, 09

Read in June, 2009

A beautifully designed book with very interesting concepts. The book was recommended by some fellow photographers who practice the idea, so it was easier for me to draw parallels between the almost-abstract concepts and their real-life practice. The book does seem to lack a bit of actual substance on first read, but I frequently find myself coming across an element of Lovemarks (Mystery, Sensuality, and Intimacy) and realizing how it relates to my life and work. It definitely is a book that is more applicable in an abstract rather than how-to sense. If you're looking for a manual, you might not be satisfied with this book. If you're looking for a launching pad and a guide, it's great. At any rate, I enjoyed it enough to order the second book, The Lovemarks Effect, from amazon.com (:
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