Dustin Tatman's Reviews > The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point by Malcolm Gladwell
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's review
Dec 23, 10

bookshelves: 2010, non-fiction, psychology, science
Recommended for: People who want to spread ideas, or grow a business
Read in December, 2010 — I own a copy

The biggest danger in social sciences is observing something infinitely complex and trying to reduce it back to a few simple assumptions. Gladwell points out where others did this in the past, but does not explain how he has avoided the problem.
Perspective one: Looking at an epidemic from start to finish there's an illusion of a tumultuous journey from obscurity to main stream that had a lot of make-or-break moments in between.

Perspective two: Looking at an epidemic from end to beginning, it just looks like a ton of people involved in a movement, and of course some people are bound to have some unique traits, and some people are bound to have been more responsible in spreading the idea than others.

I'm left with more questions than answers.

The ideas in the book are fascinating,and make it worth the read, but I wish there was more science and less story-telling.

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