Dustin Tatman's Reviews > The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point by Malcolm Gladwell
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Dec 23, 10

bookshelves: 2010, non-fiction, psychology, science
Recommended for: People who want to spread ideas, or grow a business
Read in December, 2010 — I own a copy

The biggest danger in social sciences is observing something infinitely complex and trying to reduce it back to a few simple assumptions. Gladwell points out where others did this in the past, but does not explain how he has avoided the problem.
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Perspective one: Looking at an epidemic from start to finish there's an illusion of a tumultuous journey from obscurity to main stream that had a lot of make-or-break moments in between.

Perspective two: Looking at an epidemic from end to beginning, it just looks like a ton of people involved in a movement, and of course some people are bound to have some unique traits, and some people are bound to have been more responsible in spreading the idea than others.
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I'm left with more questions than answers.

The ideas in the book are fascinating,and make it worth the read, but I wish there was more science and less story-telling.
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