Judith's Reviews > Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game

Reverse Psychology Marketing by Indrajit Sinha
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May 29, 09

bookshelves: nonfiction

This book is a really interesting and easy read! I liked how the authors used so many examples to illustrate their claims. It's good to know some of the tricks that marketers have up their sleeves, especially in this day and age where we're bombarded with advertising from millions of technological portals.
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