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    <name><![CDATA[Loyola University Chicago Libraries]]></name>
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  <ratings_count type="integer">8</ratings_count>
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  <title>Marketing Today's Academic Library: A Bold New Approach to Communicating with Students</title>
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  <link>http://www.goodreads.com/book/show/6171953.Marketing_Today_s_Academic_Library_A_Bold_New_Approach_to_Communicating_with_Students</link>
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  <name>Brian Mathews</name>
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  <read_at>Fri May 01 00:00:00 -0700 2009</read_at>
  <date_added>Thu May 21 08:11:58 -0700 2009</date_added>
  <date_updated>Thu May 21 08:12:09 -0700 2009</date_updated>
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    <body><![CDATA[Clear, engaging, easy-to-read manual on how to target your marketing efforts towards today's undergrads.  While traditional marketing strategies focus on the library itself, Mathews argues that it is more effective to highlight how the library, its services, and its products can fit within the daily life of the student.  Lots of good ideas here for those interested in PR in the academic library.]]></body>
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