Dennis's review
Cradle to Cradle: Remaking the Way We Make Things
by William McDonough, Michael Braungart
Dennis's review
Cradle to Cradle: Remaking the Way We Make Things by William McDonough, Michael Braungart
Dennis's review
rating:
Cradle to Cradle is a essentially book of questions, and a calling for people to not only re-think the way we make things, but to re-think the way we perceive ourselves as pitted against the natural world, rather than working with the natural world. The age old paradigm of conquering nature and bend (or in many cases break it) to fit our needs is outmoded,short-sighted, and, in fact, harmful not only to humans but the entire natural system.
The concept of Cradle to Cradle replaces the concept of Cradle to Grave, in which "things" (goods) have a entry point and an exit point in the consumption lifecycle. A "thing" is born (manufactured), it is consumed, and then thrown away. Then a new "thing" is purchased. The idea of cradle to cradle proposes a new model of manufacturing and consumption, one in which products are sold as a "product of service", where the manufacturer, in a manner of speaking, leases the product to a customer, the customer us...more
The concept of Cradle to Cradle replaces the concept of Cradle to Grave, in which "things" (goods) have a entry point and an exit point in the consumption lifecycle. A "thing" is born (manufactured), it is consumed, and then thrown away. Then a new "thing" is purchased. The idea of cradle to cradle proposes a new model of manufacturing and consumption, one in which products are sold as a "product of service", where the manufacturer, in a manner of speaking, leases the product to a customer, the customer us...more
