Tyson Adams's Reviews > Arctic Floor

Arctic Floor by Mark Aitken
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's review
Feb 18, 13

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Read from February 09 to 17, 2013

There is nothing quite like a marketing executive, especially when they work in publishing. These are the people who come up with the fantastic ideas like: dog on the cover because dogs sell books, no dogs in the book; bright and cheery cover art, book about a serial killer; quotes recommending the book by famous authors, authors that have the same publisher. In this case the marketing department came up with a brilliant idea: Matthew Reilly is an Australian author who sells a lot of books, let's mention him on the cover, despite the fact that the two authors write in a completely different style.

I grabbed Mark's book from my local library because I saw he had a new book out, the third in a series, and I hadn't heard of him previously. A fellow Aussie author, with a comparison to Matthew Reilly on the cover: this should be gold. Needless to say, the marketing people drew me in with false advertising. Mark's book is a thriller and was a decent read, but he was more Cussler or Archer than Reilly. In fact, I was more reminded of Sahara (swap baking temperatures for freezing cold) than I was of Ice Station.

False advertising aside, this is quite a decent thriller. Worth a read, if you are after a James Rollins or Clive Cussler style novel. I'd expect later books in this series will probably "grab" the reader more, so maybe check out Mark's new one.

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message 1: by Steve (new)

Steve If you liked this you might find Mark Abernethy writes in an amazingly similar style and. .. I can't believe this. .. but he is also an Aussie writer. I am certain they are the same guy but Abernethy penned a series of four novels about an Aussie spook who was ex-special forces called McQueen. All the action was in SE Asia. I assume the subject matter didn't sell so he has created a US character. The McQueen books are great if you are interested in exotic Asian locations.

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