false 3 1 false false Wed Mar 25 00:00:00 -0700 2009 Wed Mar 25 03:55:21 -0700 2009 Wed Mar 25 04:04:28 -0700 2009
Jarvis does a pretty good job of pulling apart some of the things that Google has done and tries to apply it to other industries.

Google is perhaps give a bit too much credit as being the saviour of all businesses. Google got lucky with Adsense - it was a search company without any income until Adsense and Adwords was created. That was a stroke of genius that has made the company immensely rich. Going from that to youtube, google maps and gmail - and including them as brilliant innovations that will make google more $$$ is a bit of a stretch I think. Google still feels a little like a one product company to me. Time will tell which of their spaghetti on the wall sticks.

For those who don't know much about the history of Google, or haven't read The Search or The Long Tail for eg then this book is a good place to start and indeed complement them quite well.]]>