Dufour's Reviews > Influence: Science and Practice

Influence by Robert B. Cialdini
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's review
Apr 18, 10

bookshelves: communication, ipad-books
Read in April, 2010

This is a terrible book. Granted, I understand Cialdini is held in high regard for his analysis of "compliance professionals" but I found this book tedious, boring, and rife with self-reverance. It is by no means a 21st treatise on how influence works. I don't even recommend this as a historical example of how salespeople and other influence experts may have been taught; it's that bad.
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