Du4's Reviews > Influence: Science and Practice

Influence by Robert B. Cialdini
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's review
Mar 24, 2009

did not like it
bookshelves: communication, ipad-books
Read in April, 2010

This is a terrible book. Granted, I understand Cialdini is held in high regard for his analysis of "compliance professionals" but I found this book tedious, boring, and rife with self-reverance. It is by no means a 21st treatise on how influence works. I don't even recommend this as a historical example of how salespeople and other influence experts may have been taught; it's that bad.
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Rebecca You think he is wrong? But he has a Phd! And this book is recommended reading in social psychology courses at universities all over the world.
And how do you explain the fact it has sold over two million copies? Two million people willing to shell out 14 dollars for it! Plus he is such a nice guy, anyone who has ever met him always says so.

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