Vicki's Reviews > Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational by Dan Ariely
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Jun 08, 09

bookshelves: marketing, audible, brain-related
Read in February, 2009

This is an interesting look at how an individual's decision-making process is often at odds with what is objectively beneficial for him or her. Seems a tad repetitive at times, but the examples and studies outlined are undeniably fascinating and help illuminate factors that producers and marketers need to take into account in approaching a potential audience. This would be a great tandem read with Martin Lindstrom's Buyology, which looks at the brain science underlying human desires and wants.
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Comments (showing 1-6 of 6) (6 new)

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message 1: by Kaethe (new) - added it

Kaethe I've got this in my stacks to read. It's seems to be like Stumbling Towards Happiness.


Vicki That sounds interesting--it sounds like an approach from more of a personal, self-improvement perspective, whereas PI is maybe more geared toward marketers. I'll have to take a look at STH.


message 3: by Kaethe (new) - added it

Kaethe STH isn't intended as self-help, I don't think, so much as very readable science. I'm a fool for this stuff about how we think and why so much of what we think is wrong.


Vicki Oh, I love that stuff, too! Always been nuts for brain science and analyzing the thought process. One of my favorite periodicals is Scientific American Mind--you ought to look at that one--it's amazing. Maybe I should have gone into psychology or some related field.

Kaethe wrote: "STH isn't intended as self-help, I don't think, so much as very readable science. I'm a fool for this stuff about how we think and why so much of what we think is wrong."




message 5: by Kaethe (new) - added it

Kaethe Exactly. Unfortunately, all those English lit courses in which Freaudian interpretation waas applied to fiction relly put me off.


Vicki Freud--bah! :(


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