Gay's Reviews > Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.

Unleashing the Ideavirus by Seth Godin
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Jul 14, 09

Read in April, 2009

Great book for both buyer and seller to read, regardless of what's on the table, as it challenges everything you've been taught about marketing. While I don't agree with everything Seth Godin says, I think everything he writes is worth reading, and I highly recommend subscribing to his blog... it'll definitely get you thinking.
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