Dave's Reviews > "Hey, Whipple, Squeeze This": A Guide to Creating Great Ads

"Hey, Whipple, Squeeze This" by Luke Sullivan
Rate this book
Clear rating

by
M_50x66
's review
Mar 07, 09

Recommended to Dave by: Dan Haag
Recommended for: Every ad writer
Read in October, 1998, read count: too many to count - thanks to audio books

The copywriter's bible. The best how-to book on making ads ever written. By the guy who understands connecting a simple thought to a human truth in a headline better than anyone.
1 like · likeflag

Sign into Goodreads to see if any of your friends have read "Hey, Whipple, Squeeze This".
sign in »

No comments have been added yet.