Dave's Reviews > "Hey, Whipple, Squeeze This": A Guide to Creating Great Ads

"Hey, Whipple, Squeeze This" by Luke Sullivan
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's review
Mar 07, 09

Recommended to Dave by: Dan Haag
Recommended for: Every ad writer
Read in October, 1998, read count: too many to count - thanks to audio books

The copywriter's bible. The best how-to book on making ads ever written. By the guy who understands connecting a simple thought to a human truth in a headline better than anyone.
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