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Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former pro cyclist looked a struggling rider and cancer survivor in the eye and said, "Look, if we're going to ride the tour, we might as well win." In that powerful phrase a dynasty was born.With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel brought innovation to the sport of cycling and went on to prove he could win without his superstar—in 2007 he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever.

We Might as Well Win takes readers behind the scenes of this amazing nine-year journey through the Alps and Pyrenees, revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life.We witness Bruyneel's near-death crash and comeback as a rider.We are privy to the many ways he and Armstrong outsmarted their opponents.We go over the airwaves to hear the secrets of eking the best out of a disparate team.We learn that not winning isn't always losing as Bruyneel struggles to prove himself—post-Armstrong—with new riders, new strategies, and skeptics around every corner.

Whether mounting a difficult climb, managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads, or looking a future legend in the eye and willing him to believe, Bruyneel is, and has always been, the consummate winner. Readers will relish this inside tour.]]> 1012860 3.73 60 20 344892 3.82 157 61 2008 3 0 false Thu Mar 05 00:00:00 -0800 2009 Thu Mar 05 12:12:41 -0800 2009 Thu Mar 05 12:14:29 -0800 2009